There are a few potential business models that could be used to help companies finance expensive software development investments:

  1. Leasing: In this model, a company offers software as a service, allowing customers to pay for the software on a monthly or annual basis rather than upfront. This can be a cost-effective option for companies that need access to expensive software but don't want to make a large upfront investment.
  2. Financing: In this model, a company offers financing options to customers to help them spread the cost of software development over time. This could be done through traditional financing methods, such as loans or leases, or through more innovative approaches, such as revenue-based financing or royalty-based financing.
  3. Subscription-based pricing: In this model, a company offers software as a service on a subscription basis, allowing customers to pay a monthly or annual fee for access to the software. This model can be effective for companies that offer software with ongoing value or that are able to continuously update and improve their software.

Several companies already offer these types of financing options for software development, including Salesforce. Salesforce may be willing to work with a company to provide software financing for their customers if it sees an opportunity to expand its customer base or increase revenue through the partnership.

It's important to note that any company offering financing for software development should carefully consider the terms and conditions of the financing, as well as the potential risks and drawbacks for both the company and its customers. Customers should also carefully evaluate their options and choose a financing solution that meets their needs and budget.

There are a few potential reasons why Salesforce might be willing to work with a company to provide software financing to their customers:

  1. To expand their customer base: Salesforce may see an opportunity to attract new customers or increase the amount of business it does with existing customers by offering financing options for software development.
  2. To increase revenue: By providing financing options to customers, Salesforce may be able to increase its revenue by generating additional sales or by charging fees for the financing services it provides.
  3. To improve customer satisfaction: Offering financing options may help Salesforce improve customer satisfaction by making it easier for customers to afford its software and services.
  4. To stay competitive: Salesforce may be motivated to work with a company to provide financing to its customers in order to stay competitive in the market and differentiate itself from its competitors.

It's important to note that any partnership between Salesforce and a company to provide software financing to customers would likely be based on mutual benefit and would involve careful negotiation and planning to ensure that the arrangement is mutually beneficial and aligns with the goals and interests of both parties.


Problem: Best in class SaaS is 10x more expensive. Prices rise rapidly. Change is scary.

Solution: Apply for funding and implement alongside a cohort of others to maximize success and reduce cost.